Why GuestAdvantage™?

Why Not? Loyal Customers Mean Better Business for You

Creating and keeping loyal customers can help your business in many ways:

• More frequent bookings & longer stays – Successful loyalty programs can have a huge impact on a customer’s purchasing habits.  One program put in place by a popular hotel chain doubled the number of repeat guests in the first 18 months, and increased the average stay duration by 25%.  A loyalty program can encourage your customers to book earlier, stay longer, and vacation more often.

• Improved customer retention – Customers who have accumulated points in your loyalty program are less likely to jump ship and book with another rental company.  Keeping your customers longer means not only better finances, but the ability to build relationships with your customers and gather valuable data about their booking habits.

• Reduced marketing costs – Because it costs five times as much money to find a new customer than it does to get a current customer to come back and do business with you, it is vitally important for you to keep your existing customer coming back year after year. What better way to do this then implementing the Guest Advantage™ Program? Not only will you create a loyal customer base, you will drastically reduce your marketing budget and spend those saved marketing dollars in more effective ways.

• Relationship building – As you create an ongoing relationship with your Guest Advantage™ members, it will be easier for you to market to these clients.  In addition, two-way communications with these clients allows for improved customer satisfaction and loyalty.

• Collect Detailed Customer Information – The best way to put distance between you and your competitors is by making use of customer-specific information. The Guest Advantage™ Program can provide you with this competitive edge. By integrating Guest Advantage™ into your business model, you will be able to collect that detailed customer-specific information which not only helps you create lasting relationships, but also an optimum (purchasing) experience for all the customers you service.
  
  
• Customers as advocates – Rewards are available in the program to encourage customers to refer their friends and family to book their vacation with one of your properties by giving extra points to Guest Advantage™ members who do so.

• Opportunities for new customers - The program can be set up to encourage members to provide you with information on who will be with them during their stay. This easily extends your reach to beyond just your registered customers to their guests.  Guests can then be marketed to, and turned into customers themselves.

• Build relationships with local vendors - If desired, Guest Advantage™ points can be set up to be redeemed not just for discounts on future bookings, but on coupons for area shops and services.

• New marketing opportunities - Using the email address provided when signing up to the program, monthly statements can be sent out to existing members, as well as occasional marketing material discussing specials, or recent news.

• Redeem points for Price Reduction - Properties that would normally be placed on special, can be offered at a discounted rate only to members who redeem points.