Successful loyalty programs can have a huge impact on a customer’s purchasing habits.  One program put in place by a popular hotel chain doubled the number of repeat guests in the first 18 months, and increased the average stay duration by 25%.  A loyalty program can encourage your customers to book earlier, stay longer, and vacation more often.

What are the benefits to having a loyalty program?

Loyalty programs perform several functions that are critical to your rental management business.

1. They help to set you apart from other rental management companies for that crucial first impression.
2. Website visitors reading about coupons that you offer for point redemptions are automatically learning about the attractions and fun things to do in your area.
3. Points and rewards can be used to incentivize renters to book earlier and save you last minute marketing costs and discounts, as well as incentivize them to book targeted properties.
4. Once renters begin earning points, they are much less likely to waste a trip with a competitive rental management company where their points do not grow.
5. Discounts and specials can be targeted towards long-term renters as rewards and extra incentives to keep them coming back, instead of diluting the benefits of discounting by offering them to the general public.
6. Administrative points can be awarded as non-monetary compensation for those occasional problems that renters have with a property.
7. Loyalty programs provide an opportunity to learn about your customers’ preferences and expectations when vacationing in your area, as well as their long-term vacation trends year after year.

Loyalty programs provide another channel for developing a long-term relationship with your renters and for reaping all the benefits that a good relationship entails. As the premier loyalty program in the rental vacation market, GuestAdvantage™ provides a mature, complete toolset for crafting and managing a custom program that addresses your unique business needs.